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eBooks and whitepapers cover specific topics or industries exhaustively. These materials incorporate research, in-depth analysis and unique perspectives that create value for your prospects by providing solutions to their problems and educating them about your industry.
The content of your white papers and eBooks should not sound like a brochure that sells your products or services. It should be built with an aim to gain the trust of your prospects so that when the time is right, they are compelled to choose you.
You can use these materials as gated content assets on your website. They are designed to help you capture information from your interested prospects in form of their name, email address, industries and so on.
e-Books provide a broad overview of a topic whereas white papers provide information on a specific area of that topic. eBooks are generally descriptive whereas, white papers are more detail-oriented with in-depth analysis and predictions supported by diagrams and data.
Depending on your business needs, you can either choose to produce both white papers and eBooks, or just one of the two.
When compared to other content types, white papers and eBooks are more likely to drive prospects towards a purchasing decision. Reports suggest white papers and eBooks are among the leading content that is used to influence B2B buying decisions.
At Ingold Solutions, our content writing team is adept at creating high-quality white papers and eBooks. Then it is shared among people to raise your brand’s awareness. This content also helps you to build a mailing list consisting of qualified leads, as they need to submit their email addresses in return for this restricted content.
