Why Instagram Marketing

Social Media

Why Instagram Marketing
Why Instagram Marketing

Engage, Enlighten, and Encourage Your Followers on Instagram

With 1 billion active monthly users, Instagram is the second-largest social media platform. It is quickly gaining popularity due to its intuitive mobile user experience and engaged communities. As a HubSpot-certified social media marketing agency, Ingold Solutions has the required skillset and expertise to empower companies with excellent results from the marketing and advertising on Instagram. Our HubSpot Certified Professionals design goal-oriented and result-driven Instagram marketing campaigns, to help you achieve a better return on investment by developing, managing, and optimizing your advertising and marketing strategy.

 

How We Build a Strong Instagram Marketing Strategy

To ensure your Instagram marketing strategy is successful, we take advantage of all the tools the platform offers. 

A typical Instagram marketing strategy includes:

Profile Optimization:

A profile that is complete earns more trust among followers. Your social media handle should include a branded profile image, a descriptive bio, engaging story highlights, and a link to your website for it to be complete and ready to go.

Keyword Research:

Users discover new accounts to follow with the help of Instagram hashtags and keywords. Commenting on trends relevant to your business or including engaging copy makes Instagram posts more visible and appealing.

Follower Tactics:

Your interaction and relationship with other social media account greatly affect the growth of your profile. Therefore, following, liking, and commenting on posts from other accounts is crucial. You can drive followers to your profile by engaging with Instagram influencers who reflect your brand’s values. Besides, sharing user-generated content will help you to boost engagement with potential customers.

Story Integration:

Stories are ideal for sharing timely content and limited-time promotions as they appear at the top of a user’s feed and are available for 24 hours before they disappear. Instagram stories are on the rise, and we will help you to take advantage of them.

A Regular Posting Schedule:

An active Instagram feed gives followers enormous content to browse through. Hence, it is paramount to post regularly for your brand to stay relevant.

Ad campaigns:

An Instagram advertising campaign can help you to attract the attention of the users to your new initiatives or product launches and reach out to those users who haven’t interacted with your Instagram feed yet.

Our team of social media strategists ensures that each aspect of your strategy is aligned with other marketing efforts to maximise your results.

Why Hire Ingold Solutions for Instagram Marketing Services?

When you choose Ingold Solutions, you choose a team of dedicated social media strategists, content marketing strategists, and project managers who will conduct in-depth research to learn about your organisational mission and goals. Our team will design engaging and result-oriented Instagram campaigns. In addition, we provide you with monthly analytics reports to help you understand the results of our efforts and make improvements accordingly.

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