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Headless Commerce

Manage your B2B & B2C customers digitally from one platform.

Build the experiences your customers deserve

Analysts say headless commerce is as transformational to the industry as the advent of customer analytics or artificial intelligence. Headless unlocks the full potential of shopping experiences by letting merchants quickly author and deliver app-like experiences across any touchpoint, including single-page and multi-page web apps, mobile apps, IoT devices and VR and AR. With headless API-based delivery, merchants can quickly create, evaluate and deploy shoppable experiences and give customers faster response times and smoother experiences.

Headless decouples the front end and back end architecture, allowing developers to work on either independently without affecting the other. Combine this with over 500 Rest and GraphQL operations offered by Adobe Commerce and you have complete flexibility and functionality across all front end layers — the various sites your customers interact with — from a single back end. The headless infrastructure also integrates with other Adobe tools as well as third party frontends, making commerce experiences rich, connected and available everywhere.

See what makes it work

Unconstrained control
Companies have complete flexibility to build any customised front-end experience, using any technology, at any time.

Future-proof architecture
Even if companies have no plans to build a customised head today, with Adobe Commerce they have the peace of mind that their commerce platform is headless ready for tomorrow.

Uniformity across touchpoints
All touchpoints, regardless of technology, use the same APIs and services. This ensures consistent, frictionless customer experiences across all channels and digital touchpoints.

Innovate on new touchpoints
As new customer touchpoints emerge, companies have the freedom to build and test new experiences without being constrained or having to upgrade their backend.

Improved scalability
Headless APIs are optimised for efficiency, high performance and low latency—only delivering exactly what’s needed.

Separation of development activities
Changes to the front-end code can be deployed independently of the backend, allowing for CICD development principles and agility to allow for constant experience innovation.

Cross channel
Build a customised front end to expose commerce in new digital touchpoints like IoT, AR/VR or other connected interfaces.

Flexible and customisable

Headless architecture drives innovation in a quickly evolving digital world. However, Adobe Commerce provides options for flexibility with a traditional coupled shop front, a decoupled shop front in PWA Studio, compatibility with Adobe Experience Manager and robust APIs to build out customised digital touchpoints.

PWA Studio

Progressive web application (PWA) technology delivers app-like shopping experiences on mobile and desktop devices. PWA Studio lets you easily build progressive web app experiences and give you the advantage of using Commerce’s integrated content tools like Page Builder.

 

Adobe Experience Manager

Leverage Adobe Experience Manager to layer in complex, personalised customer journeys and content-led experiences.

 

Third party integrations

Integrate with an alternative third-party headless CMS or frontend platforms to deliver the site experience.

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