What is WooCommerce?

If you're considering building an online shop based on WordPress, you've likely come across WooCommerce. With over 3.5 million installations, WooCommerce is the most popular plugin for online shops. But what exactly is behind WooCommerce, and why do we also recommend it as an extension for e-commerce?

Was ist WooCommerce?

Table of Content

Learn everything about WooCommerce, its beginnings, success, and flexibility.

What is WooCommerce?

WooCommerce is a highly customizable e-commerce extension for WordPress that makes setting up an online store easy and fast. As an open-source solution, WooCommerce allows for unlimited product listings and offerings.

By integrating with WordPress, WooCommerce effectively links e-commerce with content management. The versatility of WordPress lets you design your website to fit your products perfectly. The developers aim to keep WooCommerce streamlined while allowing for additional features through various plugins.

How Did It All Begin?

The development of WooCommerce started in 2007 by WooThemes in Cape Town. WooCommerce originally branched from the Jigoshop plugin. After being uploaded to the WordPress.org directory in 2011, it saw steady growth, reaching seven million downloads by April 2015, indicating significant interest.

The potential of WooCommerce was also recognized by the developers of WordPress, leading to its incorporation into the Automattic family in May 2015, the company founded by WordPress co-founder Matt Mullenweg. Since then, the plugin has achieved over 72 million downloads, becoming a leading provider in e-commerce and powering 28% of all online stores.

Key Features of WooCommerce

We've summarized the outstanding features of WooCommerce in the following points:

Currently, 5,940,589 online stores are powered by WooCommerce

(built with)

An impressive 13.2% of all websites globally are powered by WooCommerce

(w3techs)

WooCommerce is used by 23.2% of the top 1 million e-commerce websites.

Furthermore, 93.7% of all WordPress websites with online shops use the WooCommerce plugin

(barn2)

WooCommerce is Free

While WooCommerce itself is free, the developers earn their income through paid extensions that enhance the functionality of the online store. These extensions allow the core WooCommerce plugin to remain free. With a wide variety of available extensions, it is unlikely that WooCommerce will become a paid service in the foreseeable future.

WooCommerce is Easy to Learn

The WooCommerce interface is intuitive and accessible for anyone already familiar with WordPress. With numerous customization options, users can quickly learn how to operate an online store using WooCommerce. Here are some of the features WooCommerce offers:

  • Filter products by categories
  • Assign attributes such as size, color, material, etc.
  • Use coupons and discounts for products
  • Manage customer reviews and orders as a guest or registered user
  • Support various payment methods like bank transfer, check, cash on delivery, and PayPal

WooCommerce Offers Versatile Selling Options

The flexibility of WooCommerce allows for the realization of various projects. Additionally, extensions enable you to unlock the full potential of your online store. You can sell:

  • Physical products that are shipped
  • Digital products for download, such as e-books
  • Memberships and online courses
  • Bookings for workshops, seminars, and coaching sessions
  • Tickets for events
  • External affiliate offers, such as those for Amazon

WooCommerce Provides Extensive Extension Options

There are numerous free and paid extensions available that offer additional features, design elements, or payment options (including Bitcoin). Many of these extensions are available on the WooCommerce website, but you can also find many free extensions on WordPress.org. Here are some examples:

WooCommerce is Legally Compliant in Germany

Online shops in Germany are subject to specific legal regulations, especially in B2C transactions, which can often be difficult to navigate. Two plugins, WooCommerce Germanized and WooCommerce German Markets, compete to adapt WooCommerce to the specific requirements of the German market. They assist with invoicing, the integration of legal notices, data protection regulations, terms and conditions in relevant places, and much more.

Die Herausforderungen von WooCommerce

The Challenges of WooCommerce

Some critical points with WooCommerce include occasional missing interfaces to ERP systems. Before setting up an online store, it is essential to verify whether the system you are using allows for integration with WooCommerce.

There can also be instances where the WooCommerce store does not seamlessly integrate with your theme, making it appear out of place. This may be because your theme was not specifically developed for use with WooCommerce. In such cases, more profound adjustments in CSS programming might be required to align the design appropriately.

WooCommerce Interface for SAP Business One

SAP Business One WooCommerce Interface by Ingold Solutions, Your Certified Partner

Customer Data Synchronization

As a SAP Business One partner, Ingold Solutions facilitates the automatic transfer of registered WooCommerce customers directly into the business partner master data area in SAP Business One.

Address Data Matching: Seamless synchronization of billing and shipping addresses ensures consistent data maintenance between WooCommerce and your ERP system.

Product Information Diverse

Product Categories: Ingold Solutions supports the integration of a wide range of product types from SAP Business One into your online shop, including simple, configurable, bundled, grouped, downloadable, and virtual items.

Product Import: Our service enables the effortless import of your product variety—be it simple, configurable, grouped, bundled, or virtual—directly from the item master data of SAP Business One.

Inventory Management

Real-time inventory updates from SAP Business One to your e-commerce shop ensure accurate stock management and minimize discrepancies.

Pricing

By synchronizing price lists, product prices can be efficiently matched between SAP Business One and WooCommerce, based on your specific price lists.

Get Started: from only

Sales Process Optimization with Ingold as
Your SAP Partner for Sales Management

Ingold Solutions, your SAP Business One partner, ensures the automatic conversion of all WooCommerce sales into SAP Business One sales orders, enabling smooth and efficient order processing.

Consistency in Order Value: By accurately transferring discounts and promotions into SAP Business One, we ensure value consistency between WooCommerce and your ERP system for transparent pricing.

Why Choose Ingold for
Your WooCommerce SAP Business One Integration?

Value for Money

We offer excellent service at a competitive monthly price.

Expert SAP Partnership

Benefit from our extensive expertise in SAP Business One to strengthen your business.

Operational Efficiency

Reduce manual interventions and error sources to make your processes more efficient.

Improved Customer Satisfaction

Provide an optimal customer experience with up-to-date and accurate information in your online shop.

As your SAP partner, Ingold Solutions transforms the way your WooCommerce sales orders are seamlessly integrated into SAP Business One, enhancing efficiency and satisfaction for both your business and your customers.

We are here to support you in these endeavors.

Ready for a Revolution in Your E-Commerce Business?

Conclusion

With its ease of learning, diverse customization options, and extensive feature enhancements, WooCommerce is incredibly flexible and, from our perspective, the ideal choice for creating an online store.

Still undecided?

Not sure if you have found the right service? No worries, we are here to assist! Just enter your email address to request a free initial consultation.

Call us

+49 30 863 232 940

Email us

email-us
Adobe Solutions Partner
Test SBO free of charge Test SBO free of charge
Contact us Contact Us
twitter
Update cookies preferences