The way of setting up Google ads for eCommerce is not the same as it is for B2B websites or local retailers that want to generate good leads. At Ingold Solutions, we help our clients to achieve their ultimate business goal which is profitability.
When it comes to search, our experts focus their attention on Google Shopping and the product data feeds that drive it. Along with this, we also cater to other paid-search placements such as Google Search Ads (AdWords), search remarketing, display ads, and YouTube Ads.
Request a quoteAlmost two-thirds of all paid clicks on Google directly go to Google Shopping Ads also known as PLAs or Product Listing Ads. We optimise our spending for prime and high-intent ad space, so that you can make the most of these targeted ad campaigns.
Each of our projects begins with an extended audit where we examine everything, right from targeted search queries, keyword research, campaign types to build up bidding strategy and more.
Besides creating a link for client-side reporting, for weekly reviews, we also build a dashboard on the most important metrics such as conversion value, click-through rates (CTR), and return on ad spends for your specific products as well as your account at large. We meet our clients once every month to explore our performance and discuss industry-wide eCommerce trends.
We provide our clients with a dedicated Google Ads buyer whose key responsibility is to plan and execute their buying strategy. We set KPIs, tailor-made to fulfill larger goals for their eCommerce business.
We connect Google Ads with Google Analytics in such a way, so that you can target your audience effectively using cross-device remarketing. Being a Google-certified agency, we provide you with quality services with the application of the latest technology.