At Ingold Solutions, our team of experts first educate themselves on your audience and target the emails accordingly.
We further refine the process by distinguishing your customers into specific reader and buyer personas. With information such as website interaction, CRM data, recent purchases, location data, and prior campaign activities, we determine what content is ideal for which customer and when to send it.
This is how our end-to-end email marketing process looks like:
Drip campaign takes targeted email marketing to the next level. In this type of campaign, pre-written emails are scheduled and delivered to specific recipients. The response of the receiver to those emails determines what email to send them next. It is a well-organised and automated form of targeted lead nurturing process with a well-defined end goal.
An email marketer always looks for opportunities to utilise a growing content library, limited-time offerings, and special events to engage with the leads. With the application of email marketing software, our experts will help you to craft one-off-lead nurturing emails to lend support to your other marketing initiatives.
Once the lead reaches the stage of requesting a demo, our email marketer will create a personalized sales email that will help you to cover the ultimate goal of the email marketing campaign.
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