SAP Business One B2B E-Commerce Suite: The Complete Guide to a Fully Integrated B2B Online Store

Your B2B customers already expect more than a phone call

Something has shifted in how businesses buy from each other. Nobody wants to call a sales rep, wait for a callback, or email a spreadsheet and hope someone gets to it before the weekend. Buyers want to log in, see their own negotiated price, check if something's actually in stock, and place the order themselves — at 11pm on a Sunday if that's when they happen to be doing it.

That's a lot to ask of most companies still running on phone and email orders, especially manufacturers, wholesalers, and distributors who already manage all of this inside SAP Business One. The frustrating part is that the ERP already has everything needed to make this work: customer-specific pricing, real inventory across warehouses, order history, credit terms. The hard part has always been getting that data safely and accurately into a customer-facing store without ending up with two separate systems that someone has to reconcile by hand every week.

That's the gap the SAP Business One B2B E-Commerce Suite was built to close.

So what exactly is the SAP Business One B2B E-Commerce Suite?

In plain terms, it's a full B2B online store — built on Magento (open source, using the Hyvä theme, so no license fees) or on Shopify Plus — paired with an integration add-on that's actually certified for SAP. That last part matters, because it's not a workaround built by a third party trying to patch two systems together. It connects straight to SAP Business One, so whatever is already happening in your ERP shows up in the webshop without anyone re-entering it.

The whole idea is that your ERP and your online store behave like one system rather than two separate ones you have to keep an eye on. No duplicate product catalogues, no separate spreadsheet of prices to maintain, no risk that the webshop is quietly showing a stock number that hasn't been true since Tuesday.

A few things worth knowing up front:

• It's built on an established, well-supported e-commerce platform — not something niche or unproven
• The integration is SAP-certified, not a bolt-on connector
• SAP B1 and the webshop connect directly, with no middleware layer sitting in between
• You can run multiple storefronts from one admin panel if you need to
• B2B features are built in from the start: customer portal, business registration, company accounts, customer segmentation, multiple price lists, tiered pricing
• Data flows in both directions in real time — inventory, shipping, orders, customers, products
• You deal with one point of contact for the whole system, rather than juggling an ERP vendor, an integration vendor, and an agency separately

How the data actually stays in sync

This is the part that tends to reassure people the most once they understand it. Instead of a scheduled overnight batch job or a middleware layer adding delay and another thing that can break, the add-on uses direct field mapping to keep SAP Business One and the e-commerce platform talking to each other automatically.

In practice, that looks like this:

Data moves on its own. Products, customers, stock levels, orders, and pricing sync between the two systems without anyone triggering it manually. Because the mapping is precise, you're not stuck matching up mismatched fields after the fact.

Orders land in SAP B1 automatically. When someone places an order on the webshop, it flows straight into SAP B1 for processing — customer details, payment info, and shipping data included. That's one less manual entry job for your team and one less place for typos to creep in.

Your product catalogue reflects SAP B1, not last month's export. Names, SKUs, descriptions, prices, specs — whatever you maintain in SAP B1 pushes through to the store automatically, so the online catalogue is always current.

B2B accounts sync properly, not as a flat customer list. Company accounts and the contacts tied to them stay aligned between the webshop and SAP B1, which supports real account structures instead of treating every login as an individual customer.

It genuinely goes both ways. A price change made in SAP B1 or a new address entered in the webshop updates on the other side too, close to real time.

Complex pricing carries over as-is. Whatever discount structures and pricing rules you've set up in SAP B1 apply automatically in the webshop, so your customers see the actual agreed price, not a generic list price that doesn't match their contract.

And when something does go wrong, you'll know. Built-in error handling and logging mean sync issues get flagged and can be fixed quickly, rather than quietly causing problems for weeks.

Magento or Shopify — which one makes sense for you?

You're not locked into one platform here. Depending on what fits your business, the store can be built on Magento (open source, Hyvä theme, no license fees) or Shopify Plus. If you're not sure which direction makes more sense, that's a conversation worth having early — things like whether you need multiple stores, multiple languages, a customer portal, or a mobile app down the line will usually point you toward one or the other.

Both platforms are widely used, actively maintained, and built on solid technical foundations, so you're not betting your B2B sales channel on something obscure.

What you actually get out of it

Past the technical side, the point of all this is real business outcomes:

• Built on globally established e-commerce platforms using current technical standards
• A direct, SAP-certified connection to SAP Business One — no third-party middleware sitting in between
• A fully responsive design that works the same whether someone's on a desktop, tablet, or phone
• An ordering experience simple enough that repeat B2B buyers don't dread using it
• A content management system your own team can use to update banners and text, without pulling in a developer
• Built-in analytics, so decisions are based on actual data rather than a hunch
• Either a ready-to-launch template or a fully custom design, depending on how much your brand needs to stand out
• One point of contact across the whole setup — ERP, webshop, hosting, and integration

A customer portal that does more than take orders

If you're building on Magento with Hyvä, you can add a dedicated B2B customer portal on top of the store — a self-service space where your business customers can pull up their own account information straight from SAP Business One, whenever they need it.

Instead of emailing your team to ask whether an invoice's been paid or where a shipment is, the customer just logs in and checks. The portal typically covers:

• Quick access through a "Customer Portal" button right in the webshop
• A dashboard with clear visuals — current orders, invoices, open items, most-purchased products
• Live data pulled directly from SAP Business One
• Invoice access, including whether it's been paid
• Visibility into credit notes
• Order history — both online and offline — filterable by date or status
• The ability to search for an order by number
• Shipment tracking and delivery status
• A view of open items with the option to pay directly online, via Stripe or PayPal
• A "My Company Account" section covering users, addresses, credit limit, and their point of contact
• Training material — Word, Excel, PDF, and video — for onboarding
• Detailed product information, including images and videos, which retailers and resellers tend to rely on heavily

In effect, this becomes an extension of your sales and support team that never clocks off, without you needing to hire anyone new to run it.

Going further with a dedicated mobile app

For businesses on Magento, there's also the option of a B2B mobile app for Android and iOS. This gives your dealers and business customers their own ordering channel, purpose-built for B2B — browsing the catalogue, seeing their own pricing, placing orders or requests, paying, arranging shipping, and managing their account, all from their phone.

On the B2B side specifically, the app supports:

• Secure login that's required to use the app
• Company accounts that pull together orders, invoices, delivery addresses, and transactions in one place
• Multiple users per company, each with their own login
• Company-specific price lists and contract terms
• Special prices and product-level pricing rules
• Tiered pricing based on quantity
• Company discounts applied automatically, without anyone having to remember to add them

Beyond the functional side, it's built with a clean interface, a strong product gallery, multiple languages, push notifications, smart search including voice search, solid filtering, and sharp product imagery — the kind of details that make people actually want to use the app instead of just tolerating it.

It flexes across industries and business models

Whether you're running one storefront or something more complex across multiple countries and stores, the suite is built to adapt across retail, wholesale, and manufacturing.

• Multi-store management — run several storefronts from one backend
• Flexible business models — a dedicated B2B store, or B2C, D2C, and B2B combined in one multi-store setup
• Industry-ready product logic — grouped products, customer-specific assortments and pricing, substitute-item suggestions, attribute-driven presentation
• Going international — multi-language and multi-currency support
• Inventory across locations — manage and sync stock across multiple warehouses
• Marketing tools — cross-selling, upselling, tiered pricing, promotions, customer segmentation
• Deeper B2B features — multi-user company accounts, B2B registration, the customer portal (Magento with Hyvä), and bulk order tables for multiple variants and large quantities
• Room to extend — connections to marketplaces or live chat tools
• AI where it's useful — generative AI for content, analytics, copilot features, chatbots
• A mobile app — optional, if you want to extend the solution that way

Why this actually makes sense if you're already on SAP Business One

A lot of companies on SAP Business One run into the same problem: they know they need a proper B2B webshop, but finding one that genuinely integrates is harder than it sounds. Plenty of shop systems only connect partway, and you end up coordinating between your ERP provider, an integration vendor, and an e-commerce agency — three contracts, three invoices, and nobody fully responsible when something breaks.

This suite sidesteps that whole mess. It's one package — ERP, online store, hosting, support, and a certified integration — delivered by a single experienced SAP partner with its own in-house e-commerce team. You end up with a fully integrated B2B store, hosting included, managed centrally so the whole thing stays stable as it grows.

What that means in practical terms

• More revenue — a sales channel that's open around the clock, with the right pricing shown to the right customer, tends to increase both conversions and repeat orders
• Less manual work — automated syncing removes a lot of the duplicate data entry that eats up staff time
• Better customer relationships — an easy ordering process plus a real-time portal makes it simpler for your customers to work with you
• Room to grow — new markets, extra stores, and added functionality can be layered in over time without starting from scratch
• Clearer data, better decisions — real-time information and central reporting help sales, purchasing, and management make calls with actual numbers behind them
• A more credible brand presence — a well-built store signals that you're a serious, modern operation
• Access to new customers — a solid B2B storefront strengthens how you show up online and opens the door to growth you might not get otherwise

You don't have to switch SAP partners to get this

One thing people often assume, wrongly, is that adopting this suite means switching who manages their SAP Business One. It doesn't. If SAP B1 is already running, there's no reason to change providers — the integration is coordinated directly with your existing SAP partner, so your current setup stays exactly as it is while the e-commerce layer gets added on top.

How the rollout actually happens, step by step

Getting from "we need a B2B store" to a live, fully synced webshop tends to follow the same five stages:

1. Consultation, platform choice, and design. It starts with understanding your business, what you're already running, and what you're trying to achieve, followed by a recommendation on Magento vs. Shopify Plus — and whether a ready-made template or a custom design suits you better.

2. Hosting and technical setup. Magento stores run on Microsoft Azure with ongoing maintenance included; Shopify Plus comes with hosting baked into the license. Either way, the target is a store that stays up, stays secure, and doesn't need constant babysitting.

3. Connecting to SAP Business One. The certified add-on gets configured in a test environment while the webshop connects in staging, so products, prices, customers, and orders start syncing before anything goes public.

4. Testing, then going live. Everything gets tested thoroughly and reviewed before launch. Once it's approved, the store goes live in the production SAP environment with two-way syncing active from the very first day.

5. Support that doesn't stop at launch. Updates, improvements, and troubleshooting continue afterward, so the system stays stable and can grow alongside your business.

Questions people usually ask

Why bother with e-commerce if SAP Business One already runs my operations?
SAP B1 handles your core processes well, but it doesn't give customers a way to order on their own. A standalone shop just creates a second system to maintain, with all the inconsistency that comes with two disconnected sources of truth. Connecting the shop directly to SAP B1 automates that instead.

Do I need to switch SAP partners to use this?
No. If you're already on SAP Business One, there's no need to change who manages it — the add-on is integrated in coordination with your existing SAP partner.

Which SAP Business One versions does it work with?
Version 9.3 onward, on both HANA and SQL.

Which e-commerce platforms can I pick from?
Magento (open source, no license fees) or Shopify Plus.

What about hosting?
Magento stores are hosted on Microsoft Azure, maintenance included. Shopify Plus already bundles hosting into its license.

Does the data sync go both ways?
Yes — updates flow between the webshop and SAP Business One in both directions, and depending on the platform, that flow can be tuned to match how you work.

What kind of data actually syncs?
More than 30 integration scenarios are supported, covering customer and product data, translations, variants, attributes, price lists, discounts, stock levels, and orders.

Can it be customised?
Yes. Both the e-commerce platforms and the add-on itself are built to scale, so industry-specific tweaks and custom requirements can be added whenever you need them.

What does it cost?
Pricing for the integration depends on your specific project and comes directly from your Ingold contact, regardless of which platform you choose. Shop and hosting costs vary depending on the platform and scope.

If you're ready to take B2B sales online

If your SAP Business One setup is in good shape and you're ready to give business customers a proper way to order online, the quickest way to figure out what that looks like for you is just to talk it through. Reach out to the Ingold Solutions team about your requirements, or book a free consultation to go over platform choice, integration scope, and what the next steps would look like.

A B2B store that's genuinely in sync with your ERP — not just loosely connected to it — isn't really optional anymore for companies that want to compete. If you're already running SAP Business One, the B2B E-Commerce Suite gives you a clear way to get there, with one partner responsible for the whole thing, from the ERP through to the storefront.