Let us first consider why you should join a shopping campaign for your e-commerce marketing.
As per Statista, the eCommerce sales value for 2025 will exceed 1.3 trillion dollars!
Irrespective of whether shoppers are inclined to purchase online because of competitive prices or sheer convenience, there is no doubt that buying goods or services online is a widespread practice throughout the world. The purchase decisions of the shoppers can further be influenced by other resources such as online reviews as well as e-mail marketing. Our experts at Ingold Solutions are well versed in all these marketing practices.
The answer to this is quite simple, even though Bing may not capture the majority of the search engine market share, it still holds almost 17% of it. Even this number is big enough not to be missed out on. It is that significant chunk of the market that you simply cannot afford to ignore.
As the number of people who use Bing is way less than Google, the competition that you need to deal with also minimizes. Less competition means lower cost-per-clicks (CPCs). Bing often brings about a higher ROI than that of Google.
Bing helps your business reach millions of unique searches. So, if you run an eCommerce business and have not opted for Bing ads yet, it’s high time that you should!
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