Bing Ads for eCommerce: Why is it important?
Just like Google Shopping Ads, Bing ads comprises Product Ads on Bing’s Search Network. Advertisers can showcase their products and prices with high-quality images instead of regular text ads to attract customers.

Benefits of Shopping Campaigns and Product Ads:

  • Higher volumes of traffic- When it comes to shopping-related searches, advertisers with shopping/ product ads get much higher Click Through Rate (CTR), compared to the text ads.
  • Better quality of traffic- As campaign ads display the real product image, the shoppers are most likely to choose the product that appeals to them the most, leaving out the products they do not want.
  • Easy Campaign Management- As there are no keywords involved when a consumer searches for a relevant product, shopping campaigns utilise the products specified in your Merchant Center Data Feed to show it to them. Bing interface allows you to browse through your product inventory and create product groups accordingly.
  • More ad presence- If relevant, it is possible that more than a single product of an advertiser may be shown in a shopping ad at a given point of time. This also includes text ads.

Bing Ads maximise your eCommerce marketing efforts

Let us first consider why you should join a shopping campaign for your e-commerce marketing.

As per Statista, the eCommerce sales value for 2025 will exceed 1.3 trillion dollars!

Irrespective of whether shoppers are inclined to purchase online because of competitive prices or sheer convenience, there is no doubt that buying goods or services online is a widespread practice throughout the world. The purchase decisions of the shoppers can further be influenced by other resources such as online reviews as well as e-mail marketing. Our experts at Ingold Solutions are well versed in all these marketing practices.

Does Bing Ads Matter when you have Google Ads?

The answer to this is quite simple, even though Bing may not capture the majority of the search engine market share, it still holds almost 17% of it. Even this number is big enough not to be missed out on. It is that significant chunk of the market that you simply cannot afford to ignore.

As the number of people who use Bing is way less than Google, the competition that you need to deal with also minimizes. Less competition means lower cost-per-clicks (CPCs). Bing often brings about a higher ROI than that of Google.

Bing helps your business reach millions of unique searches. So, if you run an eCommerce business and have not opted for Bing ads yet, it’s high time that you should!

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