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We design your digital PR campaign depending on the end goals you want to achieve. Based on what stories you want to share, the types of websites you wish to be featured on, and the audience you are trying to target, we will create a strategy that sits right with your business goals.
Creative Campaigns
To attain multiple links, cover national and local B2C and B2B publications, and increase your brand awareness, our team of experts will invest time to focus on the areas of your business from which we can generate stories to share with the news publications.
Newsjacking
We will monitor requests from journalists and follow the news to identify opportunities for you. Our PR specialists will place comments in appropriate places and build large-scale content as per the current press aspect.
Trade and Local PR
With experience across multiple sectors, we will help you get your stories out through websites and publications that are trade-specific.
Ingold Solutions’ digital PR campaign comprises the following:
Ideation and Concept Analysis
Our experts apply a range of techniques to get the creative juices flowing for your campaign. We ensure that all the ideas are cohesive with the key essence of your brand.
Campaign Strategy and Roadmap
At Ingold Solutions, our experts create digital marketing campaigns after a deep understanding of your brand and target audience. After analysing what you want to convey through your digital channels, we design the campaign strategy and pave the way.
Media Relations
We have contacts of online publications and high authority places such as national newspapers and other trade publications. This proves that we have a solid base of contacts to promote your brand on relevant platforms.
Outreach
In the outreach phase, we promote your tale to the target media. Depending on the intent of the campaign, we utilise either a press release or other relevant medium to reach your appropriate audience.
We Build Links and Brands
We not only build links for our clients but also create captivating content that positions their brands before their target group.
