SAP Business One E-Commerce Suite: The Complete Guide

Why SAP users need their own online store today

Barely any business gets by without its own online store these days — whether you're in retail, manufacturing, or wholesale. Customers expect to browse products, compare prices, and ideally place an order without having to send an email or pick up the phone. For companies running SAP Business One as their ERP, this quickly creates a dilemma: either you run the online store separately from the ERP and end up maintaining prices, stock, and orders twice, or you look for a way to genuinely connect the two systems.

The problem is rarely the online store itself — it's the lack of a clean connection to SAP Business One. That's exactly where the SAP Business One E-Commerce Suite comes in: it creates a direct, native link between your ERP and your online store, so both systems work from the same data in real time.

What is the SAP Business One E-Commerce Suite?

In short, it's a complete package that combines a professional online store with a SAP-certified integration solution. The shop itself can be built on Magento, Shopify, or Shopware — whichever fits your business, your budget, and your requirements best. The connection to SAP Business One doesn't run through external middleware; it sits directly as an add-on inside your SAP B1.

In practice, that means product data, prices, stock levels, customer data, and orders move automatically between both systems — nobody has to export, import, or manually reconcile anything. The online store becomes a genuine part of your SAP landscape, instead of running alongside it.

The key points at a glance

• A professional online store built on a leading, market-tested e-commerce platform
• Includes a direct, SAP-certified integration solution
• SAP B1 and the online store connected with no third-party systems in between
• Multi-store capable — manage multiple shops from one central admin panel
• Automated, bidirectional data flow
• Real-time synchronization of product and customer data, stock levels, orders, and more
• A single point of contact for your entire system landscape

How synchronization between SAP B1 and the online store works

The technical foundation of the suite is a direct add-on embedded inside your SAP Business One — not an extra software layer sitting somewhere in between. That has one simple but important benefit: no additional point of failure, and no delay caused by a third system.

Here's how it plays out in practice:

Automated data synchronization. Business-critical data — product information, customer records, stock levels, orders, and pricing — is automatically synchronized between SAP B1 and the online store. Nobody needs to reconcile or re-enter this information by hand.

Order integration. Orders placed in the online store are automatically brought into SAP B1 as sales orders — including customer details, payment information, and shipping data. This works reliably even for guest checkouts.

Product data transfer. Both simple items and product variants from SAP B1 are automatically published to the online store. Item names, SKUs, descriptions, prices, and specifications are all synchronized, so your shop always shows accurate, current product information.

Customer data synchronization. Customer data is transferred from the online store to SAP B1 in real time. For new customers, the system automatically creates the corresponding business partner master records — including addresses and all relevant details.

Pricing and discount integration. Complex pricing structures and discount models from SAP B1 are passed through to the online store automatically, so the same pricing strategy applies across both systems.

Bidirectional data flow. Data continuously flows in both directions between SAP B1 and the online store. Automated processes can also be configured and triggered manually with a single click when needed — no manual imports, no duplicate data entry.

Monitoring and logging. Built-in monitoring features and detailed logs mean synchronization issues get spotted and resolved quickly, keeping the whole system stable and reliable.

Your platform: Magento, Shopify, or Shopware

One big advantage of the suite: you're not locked into a single platform. Your online store can be built on Magento (open source, Hyvä-based, no license fees), Shopify (a Shopify plan is required), or Shopware (also open source). If you're not yet sure which platform fits your business model best, it's worth having a proper conversation about it — the right answer often depends on things like catalogue size, international operations, desired extensions, or budget.

All three platforms are established, actively developed, and give you access to a wide ecosystem of extensions — so you're not settling for a niche solution, but building on a genuinely future-proof foundation.

Your benefits at a glance

Beyond the technical connection, the suite brings a number of practical, day-to-day advantages:

• Built on leading e-commerce software with modern technology standards
• Direct, SAP-certified integration with SAP Business One
• Choice of a ready-to-launch template or a fully custom layout
• B2C, D2C, or B2B shop; B2B available with its own customer portal
• Single store or multi-store with a central admin panel
• Responsive design for a consistent experience on every device
• Optimized user experience for efficient, intuitive checkout
• Easy-to-use content management system for banners, text, and content updates
• Built-in analytics tools for transparent data and better decisions
• One point of contact for your entire system landscape

The complete package: shop, hosting, integration, and support

Rather than piecing together separate components yourself and coordinating between them, the SAP Business One E-Commerce Suite gives you a fully thought-through package. It's made up of four parts that work together:

Online shop. A B2B, B2C, or D2C online shop, also available as a multi-store setup — built on a proven template or with a fully custom design, responsive across devices, with real-time transfer of shop data. You choose between the leading platforms Shopify, Magento, or Shopware, and can extend the shop with further integrations whenever you need to.

Hosting. Managed web hosting including ongoing maintenance, running on Microsoft Azure infrastructure with German data center hosting — important for anyone who values data protection and server location.

Native SAP integration. A direct, bidirectional, SAP-certified add-on with no middleware, compatible with SAP B1 SQL or HANA from version 9.3. It keeps current products, prices, stock levels, discounts, and orders synchronized automatically. The interface can be extended as needed and comes with built-in monitoring and reporting.

Support. Ongoing support from a dedicated personal contact, plus a clear, structured ticketing system so questions and adjustments get handled quickly.

What sets this solution apart

The e-commerce market is full of solutions that claim to be "SAP-compatible." In practice, that often means an extra middleware layer, a third-party tool, or a connector that only transfers a fraction of your data. The SAP Business One E-Commerce Suite takes a different approach.

Real SAP integration, not middleware. The solution sits directly inside SAP Business One as a certified SAP add-on. Unlike many other solutions on the market, you don't need third-party systems to connect your online store to SAP B1.

Multiple shops and multi-store setups. You can connect SAP Business One to several e-commerce platforms at once, or use the multi-store feature to run efficient webshops with different languages, currencies, shipping options, and tax rules for each market — all centrally managed.

A choice of leading platforms. Shopify, Magento, and Shopware are all continuously developed and give you access to a broad ecosystem of third-party plugins. Your shop stays technically current, compliant, and flexible to adapt.

Everything from one provider. Shop, hosting, and integration all come from an experienced SAP partner with an in-house e-commerce team, guiding you from shop implementation through to the native SAP B1 connection.

SAP B1 as your single source of truth. You maintain your data centrally in SAP B1 — no duplicate work, no broken processes. Thanks to native integration, your webshop and ERP work together in real time.

No need to switch partners

A misconception that comes up again and again: many people assume adopting this suite means switching away from their current SAP partner. That's not the case. If SAP Business One is already in place, there's no need to change providers — the integration is coordinated directly with your existing SAP partner, so your current setup stays untouched while the e-commerce layer is added on top.

That way, you get a complete solution from one provider, instead of having to mediate between a SAP partner and an e-commerce agency if something goes wrong during integration. The direct connection between your online store and SAP Business One reduces errors, cuts down on duplicate data maintenance, lowers complexity, and speeds up both your internal processes and order handling. Many features are already included out of the box, and the solution itself remains fully expandable.

5 steps to go-live

Getting from the first conversation to a live, fully synchronized online store follows a clearly structured process in five steps:

1. Consultation and shop selection. We start with a strategy session to pin down your goals and current digital processes. From there, we recommend suitable approaches and outline a platform and project roadmap. Together, we choose between Magento, Shopware, or Shopify, and you decide between a ready-to-use template or a custom design. Our e-commerce team implements your requirements and guides you through the project with a dedicated point of contact.

2. Hosting and maintenance. For Magento and Shopware, we provide hosting on Microsoft Azure, sized to your needs and including ongoing maintenance. With Shopify, hosting is already included in the subscription.

3. Connection to SAP Business One. Our SAP team installs the certified SAP e-commerce add-on in your test environment. In parallel, your store is connected in a secured staging environment, and data synchronization is switched on.

4. Testing and go-live. Before go-live, we run full system and integration tests. After your final review and sign-off, we move the solution into your live SAP environment and switch the shop on. From this point, synchronization runs automatically and bidirectionally between SAP and the webshop.

5. Ongoing support. After go-live, we stay available — supporting questions, adjustments, and extensions, and keeping the whole solution running stably.

Frequently asked questions

Why do I need e-commerce for SAP Business One?
SAP Business One is a powerful ERP for managing your core business processes efficiently. If you want to expand your sales channels, you need an online store that connects seamlessly to that ERP. Running a separate shop without tight integration just creates extra work — connecting your online store directly to SAP Business One saves time and reduces avoidable errors.

How does the E-Commerce Suite for SAP B1 help my business grow?
With the suite, you avoid working with two separate parties — a SAP partner and an e-commerce agency — who might blame each other when integration issues come up. You get a complete solution from one provider, including webshop, hosting, and integration. The direct connection reduces errors, eliminates duplicate data maintenance, lowers complexity, and speeds up both internal processes and order handling.

I already use SAP Business One. Do I need to change my SAP partner to use the add-on?
No. If SAP Business One is already in place, there's no need to change your existing SAP partner. We work directly with your current SAP provider to integrate the add-on into your existing SAP B1 environment.

Which SAP B1 versions are supported?
Our integration add-on is compatible with SAP Business One from version 9.3, for both HANA and SQL databases.

Which e-commerce platforms can I choose from?
For B2C, you can choose from leading platforms such as Magento, Shopify, and Shopware. For B2B, we offer Shopify Plus or the license-free open-source version of Magento.

What web hosting is provided?
As a Microsoft partner, we provide secure Microsoft Azure hosting and take care of both hosting and maintenance for your online store.

Is the E-Commerce Suite for SAP B1 bidirectional?
Yes. Data can be transferred in both directions, and depending on the e-commerce platform, you can control the flow in the direction you need.

What data is transferred between SAP Business One and the online store?
Our add-on supports more than 30 transfer scenarios, including customer data, product data (name, SKU, descriptions, translations), product variants and attributes, discounts, stock levels, and orders.

Are customizations possible?
Yes. Thanks to the scalability of the e-commerce platforms and our own add-on, custom extensions can be implemented at any time.

What does the E-Commerce Suite cost?
Pricing for the integration add-on comes directly from your Ingold contact and is independent of the platform you choose. Webshop and hosting costs depend on the e-commerce platform. We're happy to prepare an individual quote for you.

Ready to connect your online store to SAP Business One?

If you're already running SAP Business One and planning an online store that genuinely works together with your ERP, the fastest way forward is a direct conversation. Get in touch with the Ingold Solutions team to talk through your requirements, or book a free expert consultation to discuss platform choice, integration scope, and next steps.

An online store that's genuinely in sync with your ERP — not just loosely connected to it — saves time, reduces errors, and lays the groundwork for further growth. With the SAP Business One E-Commerce Suite, that's exactly what you get: one online shop, one ERP, one point of contact.