Hochzeitsrausch

Company Name

Hochzeitsrausch

Location

Germany

Industry

Bridal Fashion & Retail

Technology Stack

WordPress / WooCommerce

KPIs

Improved website performance and usability
Higher appointment bookings via online scheduling
Enhanced customer support through live chat integration
Secure cloud-based management of business data

Hochzeitsrausch is Germany’s largest bridal fashion retailer, offering an extensive range of wedding dresses, rings, and accessories for both brides and grooms. In addition to its strong online presence, the brand operates multiple flagship stores across major cities, including Cologne-Hürth, Wiesbaden, Berlin-Schönefeld, Nuremberg, and Frankfurt am Main. Supported by professionally trained bridal stylists, Hochzeitsrausch delivers a highly personalised and premium bridal shopping experience.

About Hochzeitsrausch

Hochzeitsrausch partnered with Ingold Solutions to optimise and refine its WordPress-based website in line with customer behaviour and business goals. While the brand’s online platform already played a key role in customer engagement, targeted functional improvements were required to better support in-store visits and consultations. Through performance optimisation and tailored feature enhancements, the website was transformed into a powerful appointment-driven customer interface.

Customer Request

To better align the website with the real-world bridal shopping journey, Hochzeitsrausch identified several key requirements:

  • Replace direct online purchasing with an appointment-focused user flow
  • Improve filtering options within the groom’s collection for easier navigation
  • Introduce live chat support to address customer enquiries in real time
  • Migrate critical business data to a secure and reliable cloud platform (Microsoft 365)

Strategy & Implementation by Ingold Solutions

Ingold Solutions implemented a focused optimisation strategy to enhance usability, performance, and customer interaction:

1

Replaced the “Buy Now” functionality with an appointment booking system using the Timify scheduling API

2

Integrated Freshdesk and Freshchat to enable omnichannel customer support directly on the website

3

Optimised WordPress performance to ensure faster load times and a smoother user experience

4

Executed a secure migration of business-critical data to Microsoft 365, leveraging Ingold Solutions’ expertise as a Microsoft Partner

Reference Result

Following the implementation, Hochzeitsrausch now benefits from a website that fully supports its consultation-driven sales model. Customers can easily book in-store appointments online, receive immediate assistance via live chat, and navigate collections more efficiently.

The cloud migration to Microsoft 365 ensures secure, centralised access to business data, while the enhanced WordPress performance strengthens the overall digital presence of the brand. Together, these improvements have created a seamless connection between online engagement and in-store bridal experiences, reinforcing Hochzeitsrausch’s position as Germany’s leading bridal fashion retailer.

Contact us to schedule a free, no-obligation consultation, and our team will respond within 24 hours on business days.

During this first discussion, we’ll explore your needs and objectives and provide recommendations for the next steps!

Monika

Contact Person

Monika Gaszak

Project Manager

#gerneperDu

Next Project

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