Data-driven AI that makes merchandising smarter with every interaction

Gaining a deep understanding of your customers requires the ability to use data to measure and optimise the way they respond to your products and services. AI-driven product recommendations and live search results deliver more relevant and personalised commerce experiences that improve conversion, retention, cross-sell and up-sell.

Benefits

Do more with the data you have

With stiff competition and tight margins, you need the ability to identify your most profitable customers and build meaningful experiences for them. When you use business intelligence tools and data analytics, you gain valuable insights into their behaviours that can help you to deliver on the promise of personalisation.

By harnessing the power of your database along with your other systems, you can see product response metrics, shoppers’ channel usage and other insights that accelerate smart, data-driven decisions. This lets you measure and analyse key attributes across the customer lifecycle — from browsing habits, purchasing history and average order value to social media engagement — so you can find the best avenues to deliver relevancy and personalisation.

Using your data to enhance segmentation, fine-tune marketing and identify your most profitable customers also lets you maximise your impact — by targeting the right customers with the right products and offers at the right time.

Adobe can help

Adobe Commerce, powered by Magento offers highly sophisticated tools to deliver personalised shopping experiences that drive conversion. Our intelligent commerce tools are powered by Adobe Sensei, our AI and machine learning framework, maximising commerce data value and enhancing decision-making.

Live Search
Live Search automatically ranks the best product facets and filters for any query, helping shoppers find what they’re looking for faster, eliminating the need to craft exhaustive site search rules and logic.

Product recommendations
Automatically analyses shopper and product catalogue data, giving shoppers personalised product recommendations based on their product selection and purchase behaviour.

Intuitive dashboards and automatic data updates
Visualise complicated data from disparate sources in easily digestible formats. Automatic data updates keep you up to date with your latest business intelligence.

Integrated intelligence
When you connect your database and other systems, you can control and manage all your business and transactional data all in one place and apply data analytics to gain shopper insights.