Analyse data and eliminate challenges with a central solution
Business intelligence ecommerce solutions make monitoring business health simple. Analyse data from across your operations and never worry about figuring out your Average Order Value, Customer Lifetime Value or Retention rates again. Learn all about business intelligence solutions and what to expect from a business intelligence platform.
Every day, your business generates huge amounts of data from sales and logistics channels, social media platforms and elsewhere. Harnessing this information is important - organisations which make data-led decisions are more likely to be high financial performers. But with so many platforms storing your data, how do you connect the dots?
Business intelligence is the process of gathering and analysing this data. Used effectively, it can help you:
Business Intelligence platforms - such as Adobe Commerce, powered by Magento - bring all your data together in one place. They store, sync and present information from across your operation in a cloud-based warehouse - so you can analyse, learn and make data-driven decisions.
Business intelligence is often used interchangeably with business analytics, but there are subtle differences.
Business analytics is a sub-section of business intelligence. It uses data gathered from business intelligence to anticipate trends and outcomes, encompassing:
So, if you’ve had a regional spike in sales, this will be reflected in your business intelligence data. You can drill down into the specifics of where these sales are happening and why the spike occurred.
At this point, analytics steps in and answers the ‘why’. This helps you to make informed predictions about the future - and decide if a regional spike in sales could become national.
There are many benefits to good business intelligence practice. These include:
Business intelligence can be a highly effective tool for your organisation, but it may present challenges:
To get the best from your enterprise intelligence platform, you’ll need a strategy. Follow these steps to get started:
Our business intelligence platform is built on Adobe Commerce, powered by Magento. Our out-of-the-box solution provides vital commerce dashboards that make it simple to monitor business health.
To learn how you can make the most of Adobe Commerce, powered by Magento, request a personal consultation.
Broadly, business intelligence incorporates the following:
Business intelligence is most used in sales, finance, operations and marketing departments. Its adaptability for processes, performance and predictions makes it a highly valuable asset across a range of industries. Business intelligence for eCommerce helps organisations of all sizes monitor their operations.
Some businesses have dedicated data and analytics professionals to monitor business intelligence. An example of this might be a data officer. A dedicated team in this area is very useful for larger businesses - but Adobe Commerce, powered by Magento makes business intelligence easy for smaller enterprises too.
Integrated data pipeline and data warehouse technology.
One platform to turn data into value.
Visualisations and tools to share insights with everyone.
Drive deeper analyses by adding a related third dimension to any report. Go from plotting x and y values to plotting x, y and z values which are represented by the size of the bubble. Group the bubbles by another attribute to segment even further and change the bubble colours.
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